Launching 2026

Field-tested dog gear

Properly Built
Properly Tough
Proper Dog Co.

Durable gear for serious animals, designed and tested in the Derbyshire countryside. Built to last.

First drop coming soon No. 001
Technical illustration of The Proper Lead's solid-brass trigger snap and stitched webbing

The Proper Lead

  • Heavy-duty custom webbing
  • 3-length settings with Pub Hitch
  • Reinforced grips
  • Solid brass hardware

Made to take a proper beating.

First to know

Leave your email and we'll tell you when the first leads are ready.

We'll only email you about the launch.

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We'll be in touch when the first piece lands.

Gunner, a Rhodesian Ridgeback, in the woods

Head of Field Testing

Meet Gunner

Rhodesian Ridgeback, mad as a box of frogs, and the reason this company exists. Every piece of kit gets dragged through a hedge backwards in the glorious British weather.

Remuneration: beef tails. Notice period: n/a